No, no and no...........
Google the worlds number one search engine uses a powerful and complex algorithm to generate search results every time you look for something using a Google search. Search engine specialists and web companies have tried for years to gain high results through a manner of techniques. Some of these techniques have been "white hat"(honest) while other companies and search engine strategists have gone down the "black hat" route. Googles latest algorithm update named "Penguin" addresses these black hat techniques and negatively impacts websites using them. In short, unethical and "black hat" websites will no longer generate high results in Google searches!
What sort of things may be classed as unethical or "black hat"? Link spamming, content copying, link farming and keywork stuffing are all classed as black hat. Websites that have used link farms or companies that will create "1000 backlinks a day" will be penalised.
Why Penguin? Who knows, previous updates have also been named after animals such as the February 2011 update "Panda". Although this was after is primary algorithm creator Navneet Panda. Perhaps its homage to the naming structure of Apples operating system naming convention? Many websites and forums had asked readers to come up with names for the update, "Titanic" and "Shark attack" were very popular choices!
What effect has this had on search results? Google has estimated that this update has only effected 3.1% of English searches. It is rumoured that future updates will have an even bigger impact!
As far as we are concerned this update is a good thing, we only use "white hat" SEO techniques at Aberdeen Web Design and are always telling our customers that "content is king". We think its a positive move towards a content rich world wide web with fewer spammy directory sites and false search engine results pages.